Representation+Target Audience

Our group have decided that the target audience for our short film will be teenagers aged between 15 and 18 years old. This is because we thought about the distribution of our video and that our target audience would use sites like youtube which is watched by millions of people everyday. Also to advertise our short film we could use social networking sites like Facebook and MySpace.


In our short film we would want to include teenagers that are aged between 15 and 18 which is our target audience, teenagers are normally represented in the media as:


Boys
- Asbos
- Gun and Knife Crime (especially if they live in urban areas)
- Drink Alcohol

Girls
-Teenage Pregnancy
- Care alot about appearance
- Boys

This is a stereotypical view of teenage boys and girls in todays generation. Teenagers aged between 15 and 18 tend to watch programmes like The Inbetweeneers and Skins which targets this particular audience. As digital technology has taken a big step in recent years, social networking sites like Facebook and MySpace allow this age generation to view short films and interact with each-other. Also thanks to the digital technology progression short films can now be viewed on YouTube and this appeals greatly to our target audience.

We have decided that our character will be a typical University Student aged between 18 and 20. He will be wearing quite scruffy clothing like jeans and a tshirt which is a typical representation of a students clothing. His hair will be messy and this will show that he hasnt got time to make himself look presentable. This character is interested in Music (mainly indie), socialising with his friends, girls, drink and football- typical interests of a teenage boy.